We are inspired by the freedom of self-expression and imaginative artistry through an unexpected, no rules philosophy of beauty. We believe in being the best version of ourselves and to be confident in our own skin. We connect with women in deep meaningful ways because we have never been content with just making them pretty, we want to make them feel beautiful. We exist to make a positive difference in women’s lives.
Beauty with an edge influenced by creativity and artistry with an uncompromising pigment purity and imaginative color. Our main goal is creating a range of beauty products that are fully functional, wildly creative yet highly performing. Today, REKA’s boundary-pushing approach manifests from the pigments to the products to the photographed campaigns. Bringing high-fashion, high-style, and forward thinking to beauty.
REKA’s cruelty-free, high-performance beauty is infused with pure, invigorating ingredients, and all REKA products are formulated without parabens, mineral oil, phthalates, sodium lauryl sulfate, triclosan and synthetic fragrances.
Take chances, dare to do something new and different.
We believe that beauty is each woman’s to define.